Biltong is taking the world by storm. This dried meat snack, originating from our glorious South Africa, is quickly becoming a global phenomenon.
It all started when a group of adventurous South Africans traveled abroad and brought biltong with them. People were skeptical at first, but after one bite, they were hooked. The unique flavour and chewy texture quickly gained a following, and before you could say "biltong," the snack was popping up in stores and food trucks across the world.
But why has biltong made such an impact? Well, for starters, it's the perfect snack for on-the-go. No refrigeration required and no mess - just pop a piece in your mouth and you're good to go. Biltong is also a healthier alternative to traditional snacks, made with high-quality cuts of meat and without the preservatives and artificial flavours found in other snacks.
Not to mention, biltong has become a cultural icon. From South African rugby matches to outdoor camping trips, biltong has become a staple for people seeking a taste of home or a quick and satisfying snack.
In the USA, biltong businesses are growing at an astonishing rate. In recent years, the demand for biltong has skyrocketed, leading to the opening of many new biltong stores and online shops. The biltong industry has also attracted a lot of investment, with many entrepreneurs recognizing the potential for growth in this unique and popular snack. One company has raised nearly R1billion in investment: https://www.businessinsider.co.za/stryve-closes-on-another-r540-million-to-fund-usa-biltong-2022-1
The growth of biltong businesses in the USA can be attributed to a combination of factors. Firstly, the rise in popularity of high-protein, low-carb diets has made biltong a popular snack choice for fitness enthusiasts and health-conscious individuals. Secondly, the versatility of biltong as a snack and its ability to cater to a wide range of tastes has made it appealing to a large number of consumers.
The growing number of South African expatriates in the USA has also played a role in the growth of biltong businesses. These expatriates, missing the taste of home, have created a demand for authentic biltong, leading to the opening of biltong shops catering specifically to this market.
The biltong industry in the USA is thriving, and the future looks bright for biltong businesses in general. As consumers continue to seek out unique, healthy, and convenient snack options, biltong is poised to become a staple in the snacking landscape.
But the true secret to biltong's success? It's the versatility. Whether you like it spicy, sweet, or savoury, there's a biltong for everyone.
Our yellow fat is the cream of the crop of the biltong world - with the most flavour per bite.
So, the next time you're feeling peckish, don't reach for the same old snack. Try some top-class geelvet biltong from Oh My Geelvet biltong!